{"id":1060,"date":"2020-07-25T09:21:41","date_gmt":"2020-07-25T09:21:41","guid":{"rendered":"https:\/\/danieldisney.online\/why-your-linkedin-ssi-score-is-nothing-to-boast-about\/"},"modified":"2022-01-07T10:13:45","modified_gmt":"2022-01-07T10:13:45","slug":"why-your-linkedin-ssi-score-is-nothing-to-boast-about","status":"publish","type":"post","link":"https:\/\/danieldisney.online\/why-your-linkedin-ssi-score-is-nothing-to-boast-about\/","title":{"rendered":"Why Your LinkedIn SSI Score Is Nothing To Boast About…"},"content":{"rendered":"

We’ve all seen the posts on LinkedIn…<\/p>\n

“Hey, check out my AMAZING SSI score on LinkedIn, I’m the best at social selling in my company and my house also smells of rich mahogany”<\/em><\/p>\n

(For anyone who doesn’t know, the SSI (Social Selling Index<\/a>) is LinkedIn’s very own scoring system for social selling activity, giving you a number out of 100 on how well you’re doing)<\/p>\n

I’ve seen this is in sales teams as well. Sales reps boasting about how great they already are at social selling and sometimes even MANAGERS saying that their reps have amazing SSI scores and probably don’t need training.<\/p>\n

But then I ask one little question…<\/p>\n

How much have you actually<\/u> sold from LinkedIn?<\/strong><\/h2>\n

…….<\/p>\n

…….<\/p>\n

Silence.<\/p>\n

And that is why the SSI score is nothing to boast about if you work in sales. <\/p>\n

You see there is only one thing that really matters in sales and social selling…<\/p>\n

WHAT YOU SELL!<\/strong><\/h2>\n

Boasting about an amazing SSI score is the equivalent of boasting about how many cold calls you made.<\/p>\n

“Oh man I made 200 cold calls today, how amazing is that?!”<\/em><\/p>\n

That’s great, but how many meetings did you book? How many opportunities did you create?<\/p>\n

How many conversations did you have?<\/p>\n

And this is what you need to start measuring when social selling.<\/p>\n

These are the things that really count.<\/p>\n

Salespeople aren’t hired JUST to make cold calls, they’re hired to sell. Salespeople aren’t hired to JUST send emails or attend meetings, they’re hired to SELL. Whilst everything that leads up to the sale is important, there is no revenue generated until a deal is signed.<\/p>\n

Don’t get me wrong, the SSI score isn’t useless. It provides very unique data and insight into some of the important metrics of social selling. Just like how you would measure the number of calls made and the number of emails sent etc<\/p>\n

<\/figure>\n

The SSI score only paints PART of the picture.<\/p>\n

It’s not the whole picture, but a very good part of it and should be used alongside other key metrics.<\/p>\n

So what SHOULD you measure?<\/strong><\/h2>\n

If you want a truly comprehensive view of how well you or your sales team are performing with social selling, this is what I would recommend you measure:<\/p>\n