{"id":1058,"date":"2020-08-05T21:25:23","date_gmt":"2020-08-05T21:25:23","guid":{"rendered":"https:\/\/danieldisney.online\/stop-sending-sales-pitch-inmails\/"},"modified":"2022-01-07T10:12:27","modified_gmt":"2022-01-07T10:12:27","slug":"stop-sending-sales-pitch-inmails","status":"publish","type":"post","link":"https:\/\/danieldisney.online\/stop-sending-sales-pitch-inmails\/","title":{"rendered":"STOP SENDING SALES PITCH INMAILS!"},"content":{"rendered":"

Let me set the scene…<\/strong><\/p>\n

You’re a decision-maker just going about your normal busy working day. Suddenly a connection request notification pops up on LinkedIn.<\/p>\n

“Ooh, a new connection, that’s exciting<\/em><\/strong>,” you say<\/p>\n

You have a quick look, it’s not someone you recognize but you’re keen to grow your network so you click ACCEPT.<\/p>\n

Moments later, a new message notification pops up<\/p>\n

“Ooh, a new message, that’s exciting<\/em><\/strong>,” you say<\/p>\n

You click the messaging button on LinkedIn excited to see who has messaged you<\/p>\n

Then BOOM, there it is, like a wet fish slapping you in the face…<\/p>\n

A big fat juicy unexpected SALES PITCH<\/u><\/strong><\/p>\n

<\/figure>\n

This is happening ALL OF THE TIME on LinkedIn and it really needs to stop.<\/p>\n

Let me tell you something VERY important<\/p>\n

THIS APPROACH RARELY (if ever) WORKS<\/strong><\/h2>\n

I saw an amazing post shared by a company Founder yesterday which sums it up perfectly:<\/p>\n

(Original post by Finn Thormeirer<\/a>)<\/p>\n

<\/figure>\n

I’m genuinely struggling to understand the logic behind this messaging strategy!\u200d\u2642\ufe0f\u200d\u2642\ufe0f\u200d\u2642\ufe0f<\/p>\n

My inbox gets messages like this all of the time. <\/p>\n

When I speak to decision-makers, VP’s, C-Level execs, they all share the same frustration. Terribly written LinkedIn messages and InMails sent on a daily basis either straight after accepting a connection request or within the first 24-48 hours.<\/p>\n

Now let me make something clear here, LinkedIn messaging and InMails are a very effective communication tool for salespeople that can offer amazing response rates and can open up amazing sales opportunities WHEN USED CORRECTLY.<\/p>\n

Telling your sales team to use approaches like this, or letting your team use approaches like this is causing a lot more harm than good<\/p>\n

It’s not about “SPRAY AND PRAY<\/em>“<\/p>\n

It’s not about “THROW AS MUCH AT THE WALL TO SEE WHAT STICKS<\/em>“<\/p>\n

It’s not about “SEND 100’S OF MESSAGES EVERY DAY AS A KPI<\/em>“<\/p>\n

It’s about having REAL conversations with REAL prospects that you have qualified and believe that you can genuinely help with your product or service<\/p>\n

Here are my TOP TIPS for getting LinkedIn messaging and InMails right…<\/strong><\/h2>\n

1) QUALIFY FIRST!<\/strong> I cannot stress this enough if you want to increase your reply rates to LinkedIn messages and InMails, qualify your prospects first. Spend a minute reading their profile, looking at their company and make sure you’re confident that they fit your ICP (ideal customer profile)<\/p>\n

2) KEEP IT SHORT & SWEET<\/strong>. LinkedIn messages and InMails are NOT emails! Yet so many messages come through that are clearly copied and pasted from email templates. Messaging on LinkedIn is similar to text, a Whatsapp message, or Facebook message. Try to keep them short and sweet, no more than 75-100 words max.<\/p>\n

3) FOCUS ON THEM<\/strong>. Most LinkedIn sales messages and InMails are focused on the salesperson and not the customer, you need to switch that right. It’s not about your product, it’s about THEIR problem. It’s not about your features and benefits, it’s about what THEY could achieve with your product or service.<\/p>\n

4) HYPER-PERSONALIZE THEM<\/strong>. It’s not enough to just make sure you include their name in the message, you need to do more. You need to find real relevant information about them that you can include that will support your belief that you can help them.<\/p>\n

5) USE THE RIGHT BAIT<\/strong>. If you want them to reply to you and to have a chance of creating a sales opportunity, you need to make sure you use the right bait. This means finding the right way to incentivize their reply. The “what’s in it for them” needs to be strong and specific to them, their role, and their company.<\/p>\n

Remember…<\/p>\n

DO NOT send spammy LinkedIn messages or InMails<\/p>\n

DO NOT send a sales pitch straight after connecting<\/p>\n

DO NOT copy and paste the same message over and over<\/p>\n